For those who have no experience of web site design, the first page you land on, the ‘front page’ (or home) has a ‘theme’. It is the design scheme that gives the site its identity and you recognise subconsciously. Unfortunately ‘themes’ are like clothes – they go out of style fairly quickly. New fashions arrive and if you’re not careful your web site gets left behind. There are thousands of fishing web sites around each striving for attention and if you fail to innovate then folk will soon switch off.
I redesigned this site in the early part of 2011. The old design was great but was getting a little tired. It was time for a new look but that gave me a few headaches. The layout I chose required images that would fit into a specific template. Images had to be 583 x 300 pixels and this presented a challenge. The photos we anglers normally take are not necessarily that prescriptive. We tend to take square or slightly rectangular shots whereas the front page template required a letterbox format.
The solution was to shoot specific photos with an end objective in mind. Either that or trawl the archives for shots that might crop to suit. Lately I’ve taken to creating collages instead. Where would we be without Photoshop, eh?
Unfortunately you only get a glimpse of the images as they constantly revolve and no-one sees more than the first couple anyway because they’re using the page as a gateway so I’ve decided to pull them all together in one gallery that I can update periodically for no other reason than I actually like some of these shots. Who knows, one day I might just create a slideshow for them, too…