Mammoth Pike – The Update – 2004-2012, Neville Fickling
The world’s changing at a ridiculous pace. It is unlikely that magazines and books will be printed on paper for much longer. It’s almost inevitable that we’ll be doing all our reading on electronic tablets and other similar devices. I’m sure the odd one will still be published, for a while, but the writing’s on the wall I’m afraid.
My wife is an avid reader but I cannot remember the last time I saw her with a book. She just downloads whatever she fancies onto her Kindle. Will she ever buy another novel? Probably not. Improve Your Coarse Fishing will be available as a download by Christmas. Newspapers are already there. The future is in digital media, not ink and we are standing on the edge of a new dawn in angling books.
As print runs get ever smaller, a clear sign the market has shrunk dramatically, publishing books becomes an increasingly risky gamble. Paper costs rise, postage on some books can be as high as a tenner, everyone wants a cut from the profits and the author ends up with not a lot. In some cases, especially those following the self-publishing route they end up with a heap of unsold books and a big red line under the balance sheet.
Nev Fickling was reluctant to invest in an update to Mammoth Pike, even though the material was there. Then Steve Rowley stepped in with a proposal, let’s do a digital download version… Steve clearly has the necessary technical skills and the project has come to fruition. You can download it to a reading device, to a computer, save it in PDF format, print it and so on. Nev can even update it should he wish. And what will this cost you? Just £4.99…
That’s roughly the same price as a single issue of Carpworld. You don’t have to leave home, visit the newsagent, there’s no delivery charge and access is instant. I suspect this is where the future lies.
Steve Rowley already publishes an online piking magazine, EsoxWorld, which can be downloaded free of charge. Every angling forum user seems to have a shoulder chip about the weekly papers and monthly magazines. They think everything should be free. Well maybe they’ll get their wish. With no distribution costs, no newsagent, no paper or printing costs, perhaps advertising revenues can deliver similar profit margin. What’s more the advertising can be interactive.
If you’d like access to Mammoth Pike then simply follow this link.
Somehow I can’t help feeling that I’ll be doing a lot more ‘extracts like this in the future…